Schon drei Jahre her, aber immer noch treffend und amüsant.
Tags: Design · Design ThinkingNo Comments.
Business Thinking vs. Design Thinking
19. August 2010 by
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Business thinking |
Design thinking |
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Primary target for value creation |
Boards of Directors and senior management |
End users |
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Primary process and goal |
Sequential analytic process to make good choices among known alternatives |
Iterative synthetic process to create something new that meets multiple criteria |
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Primary “thinking” media |
Words and numbers in documents and projected presentations |
Also visualizations in the form of concept depictions including prototypes, demos, exhibits and experience vignettes |
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Use of abstraction |
Pulls useful abstractions out of data to inform decision-making |
Pulls useful abstractions out of observations to inform the creation of experiences and artifacts |
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Cognitive preferences |
Logic and pragmatism |
Narrative and richness |
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Stance on emotion |
Treat as another (sometimes relevant) input |
Welcome it, understand it, and apply understanding to improve user desireablity of concept |
Found at Doblin.com via Kaveh Goudarzian, Sr. Lead Programm Manager, Bing Microsoft. Thank you!
Tags: Business · Design Thinking · Illustration · Innovation · ResearchNo Comments.
the value of design for business and innovation
19. August 2010 by
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Patrick Whitney, Institute of Design Dean and Steelcase / Robert C. Pew Professor explains the value of design for business and innovation – in under four minutes!
Tags: Business · Design · Design Thinking · Experts · Innovation · Methods · Optimizing · Process · Research · TheoriesNo Comments.
Book of the Week
18. August 2010 by
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The Book of this Week is a DVD. Yepeeee!
BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION
In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books–THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY–to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.
-> AMAZON
Tags: Books · Design · Design Thinking · Innovation · Methods · Process · WorkshopNo Comments.
Design-Thinking im Zoo Hannover
13. August 2010 by
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Der Zoo Hannover war Mitte der 90er-Jahre heruntergewirtschaftet. Klaus-Michael Machens krempelte das Konzept völlig um. Mit Erfolg. Geholfen hat dem Zoo-Direktor eine inzwischen populäre Innovationsmethode: Design Thinking.
Zum Bericht der Financial Times
Tags: Design Thinking · Improvement · Innovation · Methods · ProcessNo Comments.
Animierte Erklärungen
12. August 2010 by
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Animated Explanations erklärt Dinge mit kurzen Animationen verständlich und fancy.
Tags: Business · Design · Explanations · Illustration · Improvement · Innovation · Methods · Rapid Prototyping · ResearchNo Comments.
Book of the Week
10. August 2010 by
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“Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking – a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinary collaboration and iterative improvement to produce innovative products, systems, and services. [Read more →]
Tags: Books · Design · Design Thinking · Innovation · Methods · Practices · Process · Research · TheoriesNo Comments.
