The Book of this Week is a DVD. Yepeeee!

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION
In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books–THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY–to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.
-> AMAZON

Tags:   Books · Design · Design Thinking · Innovation · Methods · Process · WorkshopNo Comments